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Aroy Dee

Project type

Branding

symbolizes providing authentic Thai food. Home-cooked food the traditional way. Selling Thai food products.

The brand concept is the emission of Simple and Modern through detail. to deliver to the client high-quality thai food. The brand visual communication tried to highlight simplicity in the concept through different elements like colors, lines and typefaces.

This concept have icon and letters; the icon has the shape of Thailand's traditional Food floating market, it represents the Thailand culture notions of totality, and perfection with high contrast black color to give a modern luxury feeling and minimalist. The brand theme waves; are used to represent the water waves and noodles.

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